Designs for a Superhero Summer

Aug 10, 2011 by     Comments Off on Designs for a Superhero Summer    Posted under: Adam Drew This

Here’s Adam’s final Summer Superhero poster design. I think he nails why Captain America was the summer’s best superhero movie.  It’s the heart of the hero, the pure and uncomplicated virtue they wrote into Steve Rogers — a daring move these days, when “feet of clay” are required for “believability.”

My favorite thing about this image is that the smaller, white figure (pre-Super Soldier Steve), is reaching for the shield, but not yet reaching it.  It captures the striving for something greater that is so important in any heroic story, but was specifically Rogers’ defining characteristic in the film as he wanted so much to be part of the war effort before Prof. Erskine’s experiments made it possible.

Heroic Designs

I’m the type to rewrite any unsatisfying movie I see. My girlfriend and I have devolved into weirdly impassioned no-stakes arguments about how whatever piece of popcorn effluvia we just watched for free at a press screening (seriously, zero stakes, but you’d think the life of the last baby harp seal was hanging in the balance) should have ended. Adam and I do similar plot-oriented post-games, too. Yet only an artist would sit around redesigning the marketing art, too.

X-Men: First Class had some good posters. There were the big X-seal one, and the slick (arguably too modern) group shot, and then the “Before He Was Magneto …” and “Before He Was Prof. X …” ones.

But I really like Adam’s new design for the poster: Two chess kings, destined to face each other across the board as their armies do battle. These two playing chess with each other as they try to shape the future of their species, and their world, is a theme running through the Singer films as well as this prequel.

And look at the little customized headpieces.

Jack Kirby and Stan Lee’s take on the God of Thunder translated to a decent piece of cinematic fluff — but the posters were these big head shots that had a certain gravitas, but didn’t excite me.  Adam’s Thor design sells me a story:

(For you Powers fans, I think this one evokes Michael Avon Oeming. Which is a very good thing.)

And here’s Adam’s take on Green Lantern.  It’s simple, it’s elegant, it has a clear message and vision, and there’s no space poop.  It’s everything the movie itself wasn’t.

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